No matter what your business is, if you’re not leveraging some kind of digital marketing, you’re missing out on a great opportunity to grow your business.
The only problem is that digital marketing strategy can take a lot of time and energy if you try to do it all on your own.
But if you’re willing to put in the work and time, you can automate your digital marketing process and easily grow your business.
There are lots of different digital marketing strategies you can use to grow your business — and automate your digital marketing process.
After a careful review and realization of what needs to be done and implemented on your website and which digital marketing services to be focused on, it’s time to automate your digital marketing strategy.
This article reviews how you can benefit from the use of software and tools that will do the hard work for you.
The goal of automation is to amplify the time you spend on things that matter and eliminate the rest.
Digital Marketing Automation: What Is It?
In simple terms, these are a set of software tools that enable businesses to execute their marketing strategy with absolute precision and reduce the time & cost involved.
Marketing automation allows companies to gain real-time customer insights, engage with customers, respond to opportunities, and evaluate the ROI of their marketing strategy.
When coupled with powerful predictive technology, it gives businesses the ability to target their audience with laser-like precision.
Are you not astonished?
There are still so many things for you to know. Keep reading further.
Search engine marketing insights from Think with Google found that 48% of consumers begin their search on search engines, 33% check brand websites, and 26% search within mobile applications.
Marketing automation is a marketing strategy concept that aims to help companies to increase the efficiency of marketing strategy and improve performance. It helps to automate all marketing processes, from initial customer acquisition to customer service and billing.
Marketing automation consists of several different tools used to track, organize and process information about a customer.
It helps a company to save a lot of time because it automates the whole process of the marketing campaign, and this is the new digital marketing trend.
Marketing automation is supposed to work, but how?
Marketing automation is a collection of tools that can be used to automate some aspects of your marketing service program. There are two categories of marketing automation,
Inbound Marketing Automation
Inbound marketing automation consists of tools that automate some processes of inbound marketing strategy. For example, a tool might allow you to set up a landing page and track how your visitors interact with your landing page.
Outbound Marketing Automation
— Outbound marketing automation consists of tools that automate the processes of a traditional marketing strategy campaign. For example, a tool might allow you to manage a customer database, create emails, customize emails, and track the results of the emails.
Where does automation fit in a marketing strategy?
- Nurturing Leads
- Content Marketing
- Welcoming Customers
The main goal of a digital marketing service is to get people to click on your link, visit your site, or, even better, buy your product. So, why would you want to automate the process?
This is where many people will fail in their digital marketing strategy campaigns. It’s not because they’re not using automation, but because they’re using the wrong type of automation.
As a business owner, your time is valuable. You want to make sure that time is spent on the most important things, which is why you need to automate whenever you can.
But you also need to make sure that you are not harming your business in the process.
Let’s look at the different areas where a marketing service automation system can be a valuable tool.
We’ll look at ways to make sure that it is a good investment, and give you a few tips to help you get the most out of your marketing service automation system.
Nowadays, it’s so easy to generate leads and convert them into customers. But having all those leads lying around somewhere isn’t enough if they don’t get nurtured and converted.
Instead of wasting money and time trying to generate more leads, focus on nurturing those leads and turning them into customers. Automated lead tracking and nurturing will help you do that.
Lead tracking and nurturing is a process where you keep tabs on all the people that come to your site and then try to convert them into customers. You can do that by adding lead generation forms and then automating the actual process.
According to a Harvard Business Review study published a few years ago, you’re 60x more likely to qualify a lead if you follow up within an hour instead of waiting 24 hours.
Content marketing strategy is often talked about as the future of marketing, but the truth is that it has already become the present.
If you’re not using content marketing to generate leads and sales, you’re missing out on a lot of opportunities. Content marketing can help you develop brand awareness, work on your SEO, improve your website traffic, and more.
Have you heard of the saying that “the best SEO is good content?”
You’ll be able to spend more time on the things that really matter, like your customers. If this is something you’re interested in, check out our content marketing strategy automation plan and contact us today. We can help you manage and track all of your content and marketing service efforts.
Welcome your customers
Companies that are looking to nurture leads, should be able to pinpoint the right prospect at the right time. Automating your digital marketing strategy allows you to do just that. The problem is, that most companies are still using an outdated process that was designed to sell to consumers, not nurture leads.
While it might seem like there’s nothing wrong with this, it’s quite the opposite. The fact is, you can nurture leads, but if you’re not doing it correctly, you’ll be wasting your time and money.
User onboarding is the task of introducing new visitors to your website, product, or service to the experience. This can be done through helpful tips, videos, or screenshots to show users how your product works.
However, you shouldn’t stop at just the product. Considering your value proposition and how to get users to sign up for your product you can reach out to us to get an actionable plan for user onboarding.
Updating and optimizing your website/app
Automation is the best way to promote your business and website, but it can be quite a time-consuming and difficult process.
The best way to solve this problem is to automate your digital marketing strategy. Doing this will make your digital marketing strategy much easier and more efficient.
For example, if you run an eCommerce business, and you want your customers to leave reviews, you could create a custom email and send it to all your customers asking them to leave a review.
Marketing automation generates a return on investment for 76% of companies within one year.
Marketing automation: What does it mean for the customer journey?
From the moment a prospect interacts with your brand, there is a series of engagement opportunities that must be managed in a standardized, multichannel fashion to nurture the prospect in a way that distinguishes your brand from all of your competitors.
While in the past, this was a time-consuming process that required a lot of manpower, today’s marketing automation software makes it easy to create a digital marketing strategy campaign that follows a prospect from the moment they enter your marketing funnel until they convert into a paying customer.
The process in the funnel in which the customer undergoes is called a customer journey.
How easy is it to use marketing automation?
The short answer is yes. Marketing automation has been around for a few years now, and while it has been on the market, it has undergone some profound changes.
When it first came out, it had a very steep learning curve, but the more the platform has evolved, the more it has grown in usability, and its learning curve has been significantly lowered.
This has been great for the industry, but some still think the term “marketing automation” is a mouthful, and some people have a hard time understanding what marketing automation is and what it can do for them.
One of the differences between marketing automation and marketing strategy is that marketing automation is a process that is automated using software, whereas marketing is a process that is manually performed by a marketer.
So, when we talk about marketing automation, we’re talking about a software-driven process that can help your business improve marketing service and sales together.
Measuring the ROI of your automation
Define the metrics that work best for your business and make your plan more effective. For example, you can track how many qualified leads your campaign generated, how many of those leads became paying customers, and how much revenue each lead generated for your business.
Find opportunities to invest in automation. It all comes down to this: automate the tedious processes in your business and make the more important ones manual.
Because when you automate the mundane tasks, you can focus more of your time and mind on the big picture.
Marketing Automation: What Lambent Digital Media can do for You?
Businesses today are looking for ways to get ahead of their competition and stay one step (or two) ahead of the curve. For some, that means getting into a new market. For others, that means getting customers to spend more money.
But for most of them, it means finding a way to make their business more profitable — and one of the best ways to do that is by automating your digital marketing (DM) and digital marketing automation (DMA) processes.
After all, it’s not like your employees can spend all of their time on DM and DMA — there are other important things they need to do. If you’re looking for a way to improve your current DM and DMA processes or find a way to get started with DM and DMA for the first time, you’ve come to the right place.
You have to be creative, have a great understanding of your target audience, know the industry, etc. And that’s just the tip of the iceberg! So, to help you out, we’ve put together a digital marketing strategy template for your business.
We’ve also put our heads together to come up with a few helpful tips on the subject, so you can get the most out of your strategy. And guess what? You can get the template for free in our 1:1 consultation!