The answer to the question “What is the best time to post on Facebook?” actually depends.
Although there are many best times to post on Facebook, each day will have its own specific time when posts are likely to receive the most engagement from your audience.
Moreover, the general guidelines outlined below should be used as a starting point for creating Facebook posts that receive an optimal engagement response from your users.
Thursday’s post will be most successful during the evening when a high percentage of followers are checking their feeds.
Monday’s post is likely to make the most significant impact early in the morning when a large number of Facebook users are checking their feeds while commuting to work.
Tuesday’s post is likely to receive the most engagement during afternoon hours when Facebook users check their feeds at lunch and start to wrap up their workday.
Wednesday’s post is likely to get the most traction in the late afternoon or early evening when people check their Facebook feeds after work to unwind.
Daily or Weekly? Not so much.
With more than 1.4 billion active users, Facebook is the most popular social network globally.
Many marketers maintain a constant presence on Facebook by publishing content daily, but it’s important to consider variables such as the time zone in which your audience is located.
Why There’s No Universal Best Time to Post on Facebook?
The best time to post on Facebook depends on your audience’s location, the type of content you are posting, and when your audience is most engaged.
As such, there is no universal best time to post on Facebook.
Let’s assume that your audience is located in the Eastern time zone.
This being the case, your audience will be checking their Facebook feeds while commuting to work on Monday morning.
If you have a business-related page, your best bet for finding the right Facebook posting times will be experimenting with publishing posts early in the morning.
On the other hand, if your audience is located in the Pacific time zone, you should assume that they check their feeds while commuting to work on Tuesday morning.
In this case, you should experiment with publishing your content in the late afternoon or early evening.
As you can see, the best time to post on Facebook depends on your audience’s location and behavior, and this is why there is no universal best time to post on Facebook.
12 Top Facebook marketing tools to know the best time Post on Facebook
When the going gets tough, marketers leverage a tool to help them know when their audience is most engaged.
In this article, we’ve compiled nine of the top Facebook marketing tools you can use to know the best time to post on Facebook.
1) Google Analytics
Remember that your audience’s geographic location is just one crucial variable.
For instance, if you focus on local businesses that rely heavily on foot traffic, their ideal Facebook posting times will be during the workday.
If this is the case, you will want to experiment with publishing your content during lunchtime.
2) Facebook Insights
As we stated earlier with more than 1.4 billion monthly users, the amount of data you can collect from Facebook is simply staggering.
Using this function, you can determine the best time to post on Facebook by understanding your audience’s age demographics.
Keep in mind that Facebook’s “Weekly Total Reach” is a misleading metric.
This is because Facebook also factors your engagement rates to determine the number of times a user saw your post.
While the total reach is a great place to begin, make sure you zero in on your audience’s age demographics. This is critical for determining your ideal Facebook posting times.
This search engine has a great feature that allows you to rapidly determine when your audience’s activity spikes.
Once you begin to understand which days and times your audience is most engaged, you will be able to infer the best times to post on Facebook.
Keep in mind that your audience might be more active on weekdays than on weekends.
As such, you should consider this variable before making any conclusive decisions.
When you use this software, it will allow you to schedule posts in advance.
Keep in mind that you should experiment with publishing your content during the most active times of the day.
Once you do this, SocialOomph will make the publishing process fast and easy.
This tool is a great place to start when you want to begin building your brand online.
More importantly, you can use it to determine your audience’s location and gauge their engagement levels on Facebook.
Remember that age demographics are a critical piece of this puzzle.
That being said, HootSuite will help you determine when your audience is most engaged.
This is a powerful tool for people who want to know when their social media audience is most engaged without having to publish their Facebook posts manually.
This tool will rapidly scan your social media sites to determine the best times to post on Facebook.
Keep in mind that this tool works both on desktop and mobile devices.
This analytics platform is a great way to determine when your Facebook audience is most engaged.
You can also use it to better understand your competition’s Facebook marketing strategies.
Keep in mind that you should always compare your Facebook metrics to your industry’s average.
This is the best way to gauge whether or not you are meeting your social media goals.
This is a practical tool for marketers who wish to automate their Facebook postings.
Keep in mind that this platform will provide you with daily reports that show you which of your Facebook posts are generating the most engagement.
Once you gather this information, it will be easy to predict the best times to post.
This tool is great for people who wish to automate their Facebook marketing efforts without investing too much time.
With this tool, you can automatically post to Facebook and Twitter.
More importantly, it will provide you with daily reports on your social media engagement.
These reports will help you understand when your audience is most active on Facebook and Twitter.
This easy-to-use tool is a great way to schedule Facebook posts in advance.
If you want to implement this strategy, Buffer will allow you to post content at the best times.
Remember that age is a critical piece of this puzzle.
If you want to increase your engagement levels, posting at the right times will help you do so.
11) Post Planner
This tool is great for marketers who wish to implement a social media marketing strategy that leverages the best times to post on Facebook.
This platform will provide daily alerts that show you which of your posts are getting the most engagement.
Furthermore, you can use Post Planner to schedule your posts in advance.
This way, you can establish a social media posting schedule that increases your ability to build brand awareness.
This is an advanced tool for people who want to know when their social media audience is most active on Facebook.
You can quickly determine the best times to post on Facebook and Twitter with this platform.
Simply put, it will quickly scan your social media profiles and provide you with daily reports on the optimal times to publish content.
The best time to post on Facebook is when your audience is most active and engaged.
Lambent Digital Media can help you optimize the timing of your posts for increased engagement by analyzing what times of day are optimal depending on where in the world your customers live.
We also offer full-suite Facebook marketing solutions, including content creation, paid media management, campaign tracking, targeting, analytics reporting – all customized to meet YOUR goals!