Digital Marketing trends have evolved over the years. It has evolved in the way it is perceived, the way it is executed, and the impact it creates. The need of the hour is to equip oneself with the best possible digital marketing tools to create the desired impact.
So here in this article you will get a sneak peek about the best automation tools.
Digital marketing is very effective. But it is time-consuming. Here we are talking about lead generation, content creation, social media marketing, email marketing, paid ads, lead nurturing, customer engagement, etc.
Ah, the list will keep going if you keep hopping for the same.
But…you can make use of automation tools to make your digital marketing process easy. Especially if you are a beginner, automation is the way to go. Things like social media scheduling tools are great for engaging your target audience.
You can use simple autoresponder tools to keep your audience engaged with regular mailers. And an automation tool can also help you to engage with your audience on a one-to-one basis. This will help you to convert the leads into customers. And your business will grow FASTER!
Are you Worried About Social Media Management? Please Don’t!
Automating your social media presence is definitely beneficial, not only because it frees up time, but also because it enables you to connect with your audience more deeply than you could with your own limited access to the web (fact!).
Most individuals usually manage their own social media profiles, but there are automation tools out there that give more of a hands-off approach.
Let’s jump into the treasure without further ado about these automation tools.
List of Digital Marketing Tools
- WordStream PPC Advisor
- Google Ads Editor
- Moz Keyword Explorer
- Keyword Surfer
Hootsuite is a great way to manage social media networks. It’s also known as a social media management system or simply a social media tool, but no matter what you call it you can use it to set up different profiles for yourself across your various networks, monitor content streams, schedule posts, publish content or read others’ publications.
You’ll also be able to see how much engagement your posts are getting when they are shared across all the channels you subscribe to. Just some of the brands that take advantage of this powerful extra functionality include Sony Music and Coca-Cola!
Buffer is a social media tool that helps you schedule your social media updates. You can schedule your tweets, Facebook updates, and Google+ posts at a convenient time for you.
It is a very useful tool if you work a full-time job and want to share social media content during the day then this tool is a way to go. It also helps you save a lot of time as you don’t have to manually update your social media accounts every time you have a new blog post.
CoSchedule is an all-in-one platform for coordinating all things in content marketing projects. Its easy-to-use calendar interface makes it simple to see at a glance what needs to be done and who’s responsible.
Create scheduled project plans, collaborate with your team, and keep your content calendar organized without having to switch applications or install complicated extensions on multiple browsers.
Save hours each week by using these social media automation tools.
Let’s know in the comment section which one is your favorite?
PPC is a game changer: Here are PPC Automation Softwares/Tools
If you have a small business and want to promote your products online, you must definitely use PPC automation software. PPC campaigns are fully automated. All it takes is a few clicks. You will also get a detailed statistical report and graph that shows your PPC progress.
The best part of using PPC automation software is you don’t have to worry about bidding and ad copy. As long as you set up the campaign, it will run and optimize the ads and bids and max out your profits.
(You see, it’s that simple!)
That’s where WordStream Advisor comes in — a ROBUST platform for managing your advertising campaigns, all hosted in one place, so you can stay on TOP of everything you need to do for each campaign.
This software does miracles when it comes to creating successful ad campaigns.
We live in an age where competition is fierce and standards are higher than ever before. PPC marketers need to dramatically improve their efficiency by turning toward automated bidding more than ever before. However, automated bidding technology lacks the wisdom of the human mind.
By optimizing your campaigns with the help of PPC platform software like Optmyzr, you can ensure that your ads are focused on precisely what matters at any given moment, based on all the things that influence changes within the advertising world around us.
Google Ads Editor is a Google AdWords tool that can be downloaded for free. It lets you access your ad accounts, so you can make changes over the internet or over offline. All changes made with the help of Google Ads Editor are automatically synced to all your campaigns, so any changes are applied by Google accurately and immediately.
These automation tools are a must for every marketer who loves to be more productive and wants to stay ahead of the competition. There’s a lot more. Keep reading!
Content is King & Keyword Research is Queen
Automating your content and keyword research will save you a lot of time and energy. In addition to saving you time, it will also ensure that you are saving the most important keywords and content for your business.
It allows you to be specific and detailed in your research about exactly what you need to know about your customers, specific keywords, and the type of content they want to see.
Moz’s Keyword Explorer is the easiest way to discover new keyword opportunities for your site. Discover new keywords based on your highest-traffic pages, your biggest competitor’s pages, or the fastest-rising SERP queries.
It’s the ultimate keyword research resource for your SEO success.
Keyword research serves as the foundation for your SEO strategy. In order to create a successful website, you have to have a website that ranks for your chosen keywords. You have to have a website that makes sales.
In order to have a successful website, you have to have a website that ranks for keywords that make sales. Semrush is a good keyword research tool that will help you find those keywords.
In Google Search, Keyword Surfer provides data on search volumes. The tool is the fastest way to get accurate data and use it for keyword research and content guidelines. It’s completely free and can be installed in under 30 SECONDS!
We have provided you with automation tools that are sorted by categories so that it’s easier to find! Now, comes the most awaited automation tool you were waiting for. (You guessed it right!)
Don’t Ghost Email Marketing Tools
Automation is awesome because it takes out all the guesswork. Your message doesn’t just sit in the inbox waiting to be read, but instead goes out at the time that you’ve chosen. It’s all about timing, and what you’re trying to do is to help your potential customers go through their email inboxes, read your message, and then act on it immediately.
Your message doesn’t need to be complicated. It doesn’t need to be direct, either. What it does need to be is clear and enticing.
MailChimp is an email automation software tool that helps in managing your Email Campaigns. If you are into Email Marketing then you NEED this tool for sure. You can send your email to a list of subscribers, you can track who opened the email, who clicked on the link, unsubscribes, etc. Most importantly, you can create an automated sequence of emails for your subscribers.
For example, if the subscriber opens your email, it will lead to the next email in the sequence, if the subscriber clicks on your website link, it will lead to the next email in the sequence consisting of additional information about your website.
The tool is free while sending 1000 emails per month. If you are planning to go beyond 1000 emails then you need to pay some amount.
If you have a message that is time-sensitive, one of the easiest ways to deliver it swiftly and effectively is to use a push notification system. If you’re an automation expert, your best bet for getting things done efficiently and simply is by using a web service called Customer.io.
Drip — Email Marketing automation for salespeople of all experience levels; built to save you time without having to write a single email. Build your own automated marketing campaigns with powerful features, so you can spend more time prospecting, without wondering whether every email looks correct or whether everything is working properly. (A huge thanks to DRIP)
Work less and achieve more by using automation to hand over mundane tasks to a virtual employee.
And last but not least Advertising Automation
On average, online advertising requires four to six interactions before a sale is made. The online advertising world seems to be on autopilot, with no one steering the ship or monitoring online advertising on a daily basis.
There are some online advertising automation tools that continuously check the performance of the online advertising campaign. Let’s dive in!
AdRoll is a digital marketing solution that specialises in turning window shoppers into full-fledged consumers who would purchase your site’s products and services.
It is one of the most widely used retargeting solutions on the market, utilising a variety of channels to achieve its objectives, including social media, mobile, and the web.
Metadata is a software platform that automates the repetitive and time-consuming parts of running pay-per-click advertising experiments, so marketers can focus on strategy and creativity.
Revealbot’s targeted advertisements management system helps you increase your audience and likes on Facebook for your page or website. You can automate the process, so it only takes a click of a button from you!
Revealbot can manage your ads based on specific details including geographical area, product type, age, gender, and even interactions on the site.
In addition to that, Revealbot also boasts a very useful feature that will help boost your website’s exposure through time-tested “Auto Posting” while you’re away from the computer, boosting your online presence without having to worry about your social media accounts.
These automation tools do some boring tasks for you and some of them even do the heavy lifting, so you can focus on some other important stuff.
As promised, we always believe in providing extra value to our audience. That’s why this list of top 15 tools is solely to help you.
You see, there is a lot of information out there and you can easily find it. But finding everything in one place is a tedious task. You have to hop on different websites, blogs, communities, forums, groups, and more.
We want to help you by bringing it all together with the most useful automation tools in one place for you to discover, compare, learn, and use.
To help you discover, compare, learn, and use the right marketing tools for your unique business.
We help you to grow with our digital marketing strategies and keep you aware of the latest trends.
Using our strategies will help you with online reputation, content marketing, social media presence, SEO, and more.
Don’t hesitate to connect with us today because your business needs growth and the right connection.