The global population is increasingly dependent on smartphones and the Internet.
Almost everywhere you see, you will find a person glued to their smartphone or any other device connected to the internet.
This has made the world come closer, and that is why it is an extremely good opportunity for marketers to design their strategies around the phenomenon.
Digital Marketing is currently a huge sector and employs millions around the world. In fact, it is fast surpassing the traditional forms of advertising and marketing.
This change is also a result of the increase in the number of online platforms, for everything be it entertainment or payments.
A recent study by Statista shows worldwide trends in Digital Marketing spends for, 2019 to 2024
So, what is Digital Marketing? Any form of marketing process that is conducted online to reach potential consumers can be termed digital marketing. Let us delve deep into it and look at the various kinds of digital marketing techniques.
List of Digital Marketing Techniques
- Content Marketing
- Email Marketing
- Influencer Marketing
- Social Media Marketing
- Affiliate Marketing
- Search Engine Optimization (SEO)
- Mobile Advertising
- Video Marketing
- Search Engine Marketing
- Radio Advertising
1. Content Marketing
This is the most basic form of digital marketing, this includes a wide variety of things. Everything you see on the Internet and social media sites is content.
Articles, Blogs, Video channels, Audio platforms, Podcasts – all of these are content that is consumed by people globally.
When someone uses these mediums to promote or market their brand or product it is called content marketing.
It helps in creating a brand image and furthering the cause of client relationships. Content marketing There are many tools that content creators use to make their job easier, faster, and better.
One such tool is a task manager. With the help of task managers, creators can keep track of their work and maintain a routine. Time and consistency are key when it comes to content marketing, and therefore this tool is of great use.
2. Email Marketing
We all receive tons of emails from businesses with whom we regularly connect. The brand emails you receive are part of the email marketing strategy of a particular company.
Email Marketing is a form of digital marketing strategy that helps in reaching suitable clients with information about the brand, product, and service.
Sometimes, companies also give discount codes and coupons through emails to loyal customers.
Emails are a good way to catch one’s attention because most people frequently use them for various purposes throughout the day and a personalized email increases the chances of making a sale severalfold.
There are many tools that can help you with email marketing. There are software and applications that can be used to send bulk emails.
3. Influencer marketing
Influencer marketing is one of the greatest trends among current social media users. Influencers are people who have a substantial fan following.
On the other hand, many content creators, especially on social media, are termed internet celebrities. All celebrities are influencers.
Brands and companies collaborate with them and hire them to promote their product or service creatively.
In this way, one ensures that their product will reach a certain number of people and increases the chance of brand awareness and client communications.
Most people end up buying the product or using the service at least once to check it out.
Some of the basic marketing tools that are used in this kind of digital marketing strategy are platforms that allow individuals to keep track of recent trends and planned content.
4. Social Media Marketing
Billions of people around the world use social media regularly. It is the hippest and happening place and the best place to promote products and brands.
Social Media Marketing has become extremely important recently, and the demand for people who have experience and passion in the field is also rising.
However, social media marketing is not limited to posting on various handles.
It involves careful planning of content aligned with the brand, research on statistics and figures, and executing the content in a controlled and effective way.
The most significant benefit of social media marketing is the fact that it can reach a global audience and opens up the visibility of the company or organization.
Social media marketers can use various tools related to analytics and data management.
Thorough knowledge of the audience and the consumers can help give the campaigns a proper structure and help attract potential clients.
5. Affiliate Marketing
In this form of marketing, people work indirectly with big companies. An affiliate marketer is a person who promotes products in various indirect ways.
It is very different from traditional advertising.
In this form of digital marketing, a brand or product pays a fee when someone purchases through their link.
To make it simple to understand, affiliate marketers create content independently or through outsourcing. In the generic content, there is a mention, often subtle, of the product.
When readers click on the link and end up buying it, the affiliate marketer is paid. Affiliate Marketing is a fantastic way to put your company out there.
Several tools are used in this form of the marketing process. This includes Network Performance Analytics which helps in understanding the changes and developments in the operating networks.
6. Search Engine Optimization
This widely used form of marketing helps draw traffic to a website. With the help of various strategies, content is created in a way that quickly engages people.
With more visits, the website becomes more and more popular. With this kind of marketing strategy, companies can reach their target audience faster and in a more systematic way.
Search engine optimization is crucial when it comes to content creation because it makes sure that the produced content reaches the potential mass and is of use.
Search Engine Optimization uses tools such as Google reviews, which give a clear idea of the demand in terms of content.
7. Mobile Advertising
This is a basic marketing type and has existed since the first cellular phone. However, in the modern world, mobile advertising has developed, and the reason behind that is the accessibility of smartphones and internet connections.
Mobile advertising involves various things such as simple text messages, notifications, and much more.
This form of advertising is catchy and attracts the attention of potential customers sooner than most other states.
Any form of advertising that appears on a mobile device is a part of mobile advertising. The ads can be full screen or can just appear as small pop-up boxes.
Some of the tools for mobile advertising include Facebook, Instagram, and Yelp.
8. Video Marketing
You have indeed come across advertisements before a video plays on any online platform, YouTube, or another website.
Video marketing is one of the most widely used mediums due to the rise of consumption of visual media itself.
The advantage of video is that you get to use as many creatures as you want to attract potential buyers. In the case of video marketing, one also gets to catch the audience at the right time.
Tools used to conduct this sort of digital marketing strategy include applications and platforms that allow one to easily edit and create videos.
9. Search Engine Marketing
Search Engine Marketing is one of the most critical forms of digital marketing. Through this, one can optimize their content to meet the requirements of the search engine.
Various instruments help in this process. Any Search Engine Marketing optimized content is supposed to show up as one of the first ones when you type something in the search bar of a browser and press enter.
Unique content with trending keywords and hashtags is likely to appear as the first search result. Search engine marketing includes tools that help identify trending keywords, such as Google keyword planner.
10. Radio advertising
Radio is the best companion for people while driving. Millions worldwide listen to this on their way to work, pick up kids, go grocery shopping, etc.
Advertising on the radio can also be very catchy with jingles and compositions. The tools and strategies used for radio advertising include various audio software and applications that allow easy recording and editing of voice clips.
For executing a successful digital marketing strategy you will need access to various marketing tools. To create campaigns here are some of the best tools.
Digital Marketing is the future. With the increasing dependency on devices and the internet, it will become the most in-demand in the marketing sector.
All businesses are getting separate departments for this. It doesn’t matter if you are a new business or an old one, marketing strategies are crucial for all of them.
In this age of mobile devices, they can change the future of a company.
But there is no need to worry. Lambent Digital Media is here to help you out.
We are one of the leading digital marketing companies and have worked with all kinds of businesses.
Lambent Digital Media can provide you with a detailed digital marketing campaign for your brand to reach your target audience and build an image.
Click on the link to find out more.