The world is constantly changing as more and more people are getting access to smartphones and the internet all over the world.

The global community is closer than ever now. At such a time, businesses need to go with the flow and adapt to the novel needs of the market.

Gone are the days of billboard advertising because people rarely notice their surroundings during their daily commute because they are always focused on their mobile phones.

With the help of digital marketing, brands can reach potential customers right at their devices and become more visible.

What is Digital Marketing?

As the name suggests, digital marketing is any kind of promotion on a digital platform.

This can be a phone, a laptop, a computer, or a tablet. Digital Marketing is a vast field and includes a wide variety of things such as social media promotion, email promotion, and many more.

To put it simply, any sort of advertising or marketing that takes place on a device with an internet connection comes under digital marketing.

Through this form of marketing, brands can connect with prospective clients faster and more easily.

Digital marketing is extremely helpful in the current fast-paced internet-savvy world and has been proven to be more effective than traditional forms of marketing. However, many brands are lagging behind.

For example – IBM sales were boosted by 400% after the implementation of digital marketing tools in their strategy.

digital marketing

To understand the reasons behind the importance of digital marketing, it is crucial to know how it works. So, let’s look into the various tools that are used for online marketing.

Top 5 Digital Marketing Methods

The internet is a vast space, so several tools are instrumental in digital marketing strategy. Here are a few basic ones –

  • Social Media Marketing
  • E-Mail Marketing
  • SEO
  • Graphic Designing
  • Analytics

1. Social Media Marketing

People are on the internet, specifically social media. These tools help in maintaining the schedule of social media pages of a particular company or organization.

With social media marketing tools, a proper routine can be maintained, helping to prove consistency and increase reach.  

2. E-Mail Marketing

A 2019 research study found that a $1 investment in email marketing can generate $42 in revenues.

One of the best ways to reach the ideal clientele is by using tools designed to maintain a proper flow of email and be consistent.

3. SEO

Search Engine Optimization is an essential part of making sure that your content, which carries the promotion, is equipped with everything needed for it to appear at the top of the search list.

With the help of these tools, one can understand the current marketing needs and design digital marketing strategies accordingly.

4. Graphic Designing

Most people don’t have time to read through hundreds of words. There comes a need for a visually appealing device that can catch the attention of potential buyers and retain it as well.

In a 2018 survey, it was found out that 94% of people leave a website that does not have good graphics. Design tools allow you to create graphic content to accompany words and writing.

5. Analytics

These tools help in understanding the current situation and market needs. They collect data from different websites and businesses and analyze direct web traffic and enhance their digital marketing strategies.

digital marketing services

How is digital marketing beneficial to businesses?

Digital marketing is a highly crucial part of modern-day marketing strategies. There are several reasons for it, as discussed briefly earlier.

Let us now look at the advantages of digital marketing for businesses.

  • Increase Reach
  • Personalization
  • Helps target potential customers easily
  • Compatible with online and small businesses
  • Allows continuous growth
  • Assists in finding great leads
  • Boosts the competitive spirit of companies
  • Cost-effective
  • Effective in increasing brand loyalty
  • Related to better revenues

1. Increase reach

With digital marketing, companies can reach more people. This is because the internet is a large and crowded place.

When you market your product or service over social media and websites, you have the potential to reach 4.66 billion people who actively use the internet. Compared to traditional forms of marketing, the numbers are enormous.

2. Personalization

Digital Marketing allows companies to design campaigns specifically designed to suit a specific category of select customers.

For example, a customized email has a better chance at making a point than a poster stuck on a wall outside a cinema hall.

3. Helps target potential customers easily

One of the best things about digital marketing is that it allows you to connect to people in a fast and straightforward manner and helps target users who are most likely to buy a product or take a service.

With the help of cookies and the data available, digital marketing can reach specific Targets. This also increases the chance of maximizing profit margins.

4. Compatible with online and small businesses

For the last few years, especially after the pandemic, small businesses have been experiencing exponential growth.

Most of these are being conducted online. Digital marketing allows these firms to expand their horizons and market their product online itself.

5. Allows continuous growth

Digital marketing analytics tools allow one to understand the changing trends in the market. With the help of powerful insights, it becomes easier to remodel marketing strategies to increase reach to the maximum.

That is how it allows a company to have a continuous growth curve.

6. Assists in finding great leads

Through digital marketing tools, it is easier to find gaps in the market. This information helps organizations to design their marketing strategies with the changing needs and demands.

7. Boosts the competitive spirit of companies

Digital Marketing is a crucial part of every brand or company. This signifies that there is a lot of competition in the field, and this might sound challenging, but it helps in growth.

It also allows one to surpass competitors.

8. Cost-effective

digital marketing is highly cost-effective. Unlike traditional marketing strategies, you don’t need to spend vast amounts on billboard printing, etc.

Additionally, a billboard is visible to a limited number of people who reside in the area or through it. But the content on the Internet can reach millions of people around the world.

9. Effective in increasing brand loyalty

The digital space is a powerful field. People spend a lot of time-consuming intense content.

With the help of influencer marketing, brands can secure a loyal base of customers who are heavily affected by internet-famous people. The endorsement also helps in building brand loyalty.

10. Related to better revenues

Digital marketing strategies do not involve large bills. Moreover, it reaches many people and can drive much more in payments than traditional forms of marketing.

Tips for beginners

Digital marketing is one of the essential things when it comes to businesses. With a good plan, a company can assure steady traffic of potential clients.

If you are a new business owner, you might be a bit worried about where to start and what to do. That’s normal. Here are a few things that you should keep in mind,

  1. SEO should be your mantra. Make good use of all the optimization tools available, and make sure to channelize your efforts into increasing visibility.
  2. Research your customer base. Know your potential clients well and their needs. That is the only way you can deliver what they are looking for.
  3. Focus on brand awareness. Remember, people will know you for your products, but they will remember you and recommend you for the brand image.
  4. Use analytical tools to remain updated on the changes that are going on in the market.
  5. If you are entirely new and confused, you must not shy away from seeking professional help. It’s the single most crucial thing if you are getting started with a new business. A scan by an experienced team and a suggestive digital strategy plan can be a massive boost to your business. 


The rapidly changing nature of consumer behavior and business awareness is crucial.

In such a time, it is significant for people associated with trade to understand the importance of digital media and its huge role.

Digital marketing is the best way to expand your business and reach more people in a straightforward way. Internet users dominate the world, so why not build plans to be implemented there?

Digital marketing strategies can lead to massive growth within a short time and can sustain a business much better than the traditional forms of marketing.

Gone are the days of billboards, flexes, and posters. The world is logged in and so should you! Implement digital marketing strategies in your business model today to reach people across borders.

It will not only help you to reach more people but take your brand to the right target. What are you waiting for?

Contact us at Lambent Digital Media for more information and a detailed digital marketing plan, designed specifically for your business.