The future belongs to those who can adapt, and adapt quickly. While it is difficult to predict what the future holds, we can be sure that we can market and sell will change things drastically.
The digital marketing world is already full of surprises, and we haven’t even had the chance to adapt to all the new changes.
In this article, we take a look at the role of automation in digital marketing and how it can change your business with the right marketing plan.
Brief Overview of the Industry
When we write about “digital marketing automation”, we are describing how companies are getting more efficient at targeting potential customers with their advertising.
It’s no longer that companies have to hire teams of people to manually identify certain groups of the audience who might be interested in their product and then use phone calls to pitch their product.
Instead, they now have the ability to use programs that automatically identify hundreds of thousands of potential customers, and then send them advertisements that they are more likely to engage with.
But the question that pops up in the mind is what exactly automation is. Here is the answer:
What is “Automation”?
Automation in digital marketing is a process in which a set of online tools or software is used to perform a set of tasks in a particular order, with a particular timing so that a series of activities become more efficient.
An automation process can help you to improve your digital marketing productivity, by saving time and also by increasing the efficiency of the work that you do.
You can set up your system to do your work automatically after the initial setup.
Sounds cool, right?
Automation gives you an opportunity to focus on creative content and creative campaigns.
Marketing Automation Tools
Marketing automation software allows marketing teams to streamline their efforts; marketing automation uses software that can be integrated into customer relationship management (CRM) software, allowing it to manage the entire marketing process between an organization and its customers.
For example, marketing automation can be used to segment prospective customers into subgroups, depending on the marketing message they receive.
This allows the marketing team to tailor marketing efforts to the individual needs of each customer.
- Social Media Automation
is the world-leading solution for inbound marketing and customer engagement.
Created by inbound marketing experts, HubSpot helps its customers grow their businesses with a complete inbound marketing software package, training webinars, social media, customer reviews, etc.
Social Media Automation
Social Media Automation is the process of using automated software that can perform tasks such as following, liking and sharing, tweeting, pinning, and posting.
This helps you to save time and increase your social media presence.
It has great features, is fast, user-friendly, and very easy to use. You can schedule, manage multiple accounts, handle numerous campaigns, etc.
The best thing about the tool is that it is free (up to a certain limit).
It is also a decent social media automation tool that allows you to schedule and share content across multiple platforms.
With the increasing number of social media platforms (e.g. Twitter, Facebook, Instagram, LinkedIn, Google+ and Pinterest), it is easy to get lost in the clutter and forget to share your content regularly.
Buffer is a cross-platform social media sharing tool that allows you to simultaneously post to all your social media accounts using a single interface and schedule content for future updates and sharing.
Reducing Costs and Thus Maximizing ROI
Automation is the new ‘in’ thing in digital marketing trends. Everyone from the advertiser to the advertiser’s customer is looking for ways to improve their own performance and reduce costs.
In the digital age, where it’s important for you to reach your target audience, automation can help you to achieve that.
It can increase the reach of your message, reduce human error and improve the efficiency of your digital marketing.
The social media marketing industry, for instance, is already seeing the benefits of automation.
While automating the process for segments of social media marketing, there is no need to completely eliminate human error.
The addition of simple rules or formulas to your regular social media marketing process and procedures can help improve the reach of your audience.
It can also save you time and improve your efficiency. The best part about automation is that it’s hands-free.
It’s the perfect way to handle the tedious parts of digital marketing. If the repetitive parts of digital marketing are automated, then there is more time and energy available for you to focus on what really matters.
Auto-responders are also known as email or newsletter subscription software. It is a program that sends out a pre-written message to people who sign up on your mailing list.
How to get started?
There are several ways to get started in automation in digital marketing. First, you can start with simple form submissions to build lists of potential customers.
When you find a lead in your list, you can then move on to more complex automation opportunities like content delivery.
This way, you will learn how to properly set up email automation in digital marketing, which is helpful when you are approaching more complex marketing initiatives like retargeting campaigns.
What is the role of automation in digital marketing in 2021?
Digital automation has been one of the fastest-growing areas of marketing.
However, in 2021, automation in digital marketing will be less about the numbers and more about the quality.
At the moment, most digital marketing automation is simply about sending out more and more content in the hope that some of it will stick with customers, but this isn’t a particularly efficient approach.
In 2021, automation will be more about identifying which pieces of content work best and how, and then using that data to tweak that content in order to work even better.
Gleanster Research reports that 79% of top-performing companies use marketing automation for more than 2 years and that 91% of these firms find that it helps them work more efficiently.
Mobile automation helps to prevent the cost of fixing problems that are often discovered during the testing phase. These costs can range from the cost of adding features to fixing bugs once the product is released.
Mobile automation is becoming increasingly important as more companies realize the importance of mobile apps in achieving growth.
With the help of mobile automation software, companies can achieve a seamless user experience by making changes to the app that are tested immediately after they are made.
Time for a New Approach
Automation is a word that stirs up a certain sense of fear in most salespeople. You can’t do any sales with automation, you need a live person to make a sale, etc.
Not true. The appointment setting is a form of automation. Just because a live person doesn’t make the call doesn’t mean you aren’t automating a sales process.
You can easily make a scenario where a live person doesn’t have to be involved in the sales process at all. In many situations, it’s really preferable.
The truth is, automation just gives you the ability to scale your sales process. It’s not a magic wand that makes you a salesperson. You have to create a sales funnel that allows leads to flow easily from one step to the next.
The Next-Gen Automation
Computers have relieved us of a great many of the more drudgery aspects of our daily lives. They have freed countless people from the mindless toil of performing the same tasks over and over, day after day. But computers have a downside, too.
They have simplified the work of a countless number of other people, people who have a talent for using them to achieve their goals.
That’s the real threat that the computer poses to us. It will continue to take jobs from us. It will continue to get smarter and even more proficient at doing the jobs that were once done only by people.
Do you feel the same?
Let’s see an example.
Next-generation automation will be able to reduce the need for manual data entry by incorporating data capture technologies along with new integration approaches.
They will include more flexible platforms like Web-based platforms, which are accessible over the internet.
The new wave of automation tools will focus more on offering results for business users.
Marketing technology is a key component of digital marketing, and automation is at the heart of it.
It is the main driver for digital marketing in 2021 because of its ability to make the most of the time and money invested by brands.
It also allows marketers to focus on the performance of their channels and campaigns without having to worry about the day-to-day tasks.
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