Facebook marketing is essential because it can help you reach out to millions of users.
This is great for marketers and businesses but more for more prominent companies.
Facebook marketing can be used to promote your business or even your brand, but the best part is the fact that you are connecting with your target audience and lead generation.
And it all starts by creating a business page on Facebook.
And in this article, we are going to know about the steps to create a business page on Facebook.
Steps To Create a Facebook Business Page On Facebook
You’ve decided to have a business page on Facebook.
Are you prepared to upload photos, videos, and information?
Are you ready for visitors to ask questions?
Are you willing to answer questions and treat your potential customers on a more personal level than other social networking sites allow?
If so, then you’re ready to open a Facebook Business Page.
First, you need to set up a personal Facebook account. If you have one, go here: www.facebook.com.
If not, go here: www.facebook.com and sign up for a personal account, then come back once you have it set up to read the rest of the article!
Second, create a business page by clicking here https://www.facebook.com/pages/creation/?ref_type=comet_home
Once you click on that link, it will ask you what page you would like to create.
Just select “Local Business Or Place” and continue.
If you have a business already set up, it will ask you if your business page is for an existing business.
If it’s not, click on “No, It’s Not For An Existing Business” and continue to the next page.
Once you’re on the next page, it will ask you to select a category for your business. You can pick whatever is closest or put in “Other” and continue.
After that, enter the name of your business in the space provided and click on “Get Started.”
Once you click on that, you will be asked if your business is located in a specific city or state. If it is not, skip this step and continue.
If your business is located in a city or state, you can find it by typing in the name of your city and/or state in the box provided.
If it is a city with multiple locations, you can type in your zip code too.
After you’ve made your selection, click “I Agree” to proceed. Now here’s where it starts getting a little tricky: The next page you will see will be asking you to select what category best describes your business.
Drop-down menus separate the categories, so keep picking the ones that apply to you until you get to the end.
Once you’ve completed this, click “Get Started” once again.
Now all you have to do is set up your page by writing a description, uploading photos, setting up your website/other links, creating an event for the opening of the business, and adding a link to your “Business Info” section.
Here is the info on how to do that from Facebook’s website: https://www.facebook.com/help/?page=188041121445451
Once you do that, just click on “Create Business Page” at the bottom of the form.
All done! You can now share your page with all your friends and family on Facebook! Enjoy
However, we will not leave you with scattered information. You should be familiar with the various types of Facebook business pages. Here they are:
Types of Facebook Business Pages and Their Purpose
Today, businesses will find several different Facebook pages available for consideration.
Some are free, while others require a monthly subscription fee to maintain.
This guide will provide a brief overview of the different types of Facebook business pages available, what they can be used for, and how their different structures impact the overall functionality.
Business or Organization Facebook Pages
The most common type of page represents a business or organization.
Business Pages allow the creator to become more interactive with their customers and provide company history, bios of company employees, and information on upcoming events.
These Pages can be further categorized by for-profit or non-profit organizations.
The differences lie in the type of funding a business receives and its types of tax benefits.
Pages for-profit organizations have a variety of funding options.
They may be privately or publicly held, have a single owner or many owners, and can be either small businesses or subsidiaries of large corporations.
Donations from the public generally fund non-profit businesses.
They do not have any outside investors or owners, so they are not accountable to other private interest groups.
Non-profit businesses do not typically offer the same services or products as for-profit businesses.
Personal Facebook Pages
The second most popular type of Facebook Page is the Personal Profile, created for individuals rather than businesses.
These profiles are used to express an individual’s personality and interests, much like a traditional profile on MySpace or LinkedIn.
Pages for musicians, bands, actors, and actresses are trendy on Facebook.
These artists use their pages to interact with fans more directly, providing updates on tour dates, appearances, and new releases.
Athletes use Facebook similar to musicians to communicate with their fans more directly.
Facebook allows athletes to post updates of their training and workouts, share photos of the sport they are playing, or reveal insights into their personal life that fans might not otherwise know.
Personal Pages are also used by politicians, celebrities, public personalities, non-profit organizations, and businesses to interact with their existing fan base.
These personal Pages allow individuals to post updates about what they are doing, promote upcoming events, and interact directly with their fans.
Facebook Group Pages
A Facebook group Page is a particular type of page that allows people to join and communicate.
These groups can be either public or private, and most allow anyone to search for them, join them, and check out their discussions.
Public Facebook pages are the same as any other page on the site, except they require you to be a group member to see their content.
If you are not a member of the group, you will only notice that there is no “wall” or discussion board.
Private Facebook groups, on the other hand, allow only members of the group to see any information posted there.
If you are not a member of the group, you will not be able to see any information posted on the wall or in discussions.
When you request membership, you will get an email letting you know that your joining request has been approved.
Facebook Event Pages
Event pages on Facebook are often used by people planning an upcoming event, whether it is a political rally, a block party, or the opening of a new store.
Event pages allow people to invite friends and other community members to join them in attending the event.
On Facebook, event participants who join your event from their Profile will have an update appear on their Profile, giving their friends a heads up that they are going to the event.
This update comes in the form of a status update and can be seen by all their friends.
Pages for Things (Book Reviews, Product Launches, etc.)
Pages created for things, such as books or albums, sometimes allow discussion of the topic in general, but more often than not, these are used for promotional purposes.
Companies or individuals can use a page to promote their products, service, or website, and they do not need to use their Profiles to do this.
Promotional pages often feature contests or giveaways, where people who like the page can enter to win prizes, such as a free product or service, for example.
Let’s Find Out
The power of social media is undeniable.
Facebook, in particular, has been a driving force behind the success of many businesses because it allows them to connect with their customers and potential customers on an unprecedented level.
With all that said, if you want your business page to stand out from the competition, you need to consider some key considerations when setting up this vital tool for digital marketing campaigns.
We can help ensure all these factors are accounted for by creating a custom strategy tailored specifically to your goals and needs.
What questions do you have about how we can help? Let’s Connect!