As we discussed in our previous articles, Facebook is a great way to market your business. It’s free, easy-to-use, and has an enormous audience.


And the question that we are going to ask you today is this: 


Do You Want to Drive More Likes on Your Facebook Page?


If yes then keep reading…… Because !!


If you’re looking to increase the number of people who like your page, this article is for you. 


We’ve put together a list of FIFTEEN effective ways that will help you get more likes on Facebook page and build a bigger following. 


The strategies we outline in this article are tried and tested by us so they work. 


You’ll learn everything from how to customize the Facebook Ads, giveaways & contests, colors to creating engaging content effective at getting people to like your page.


 It doesn’t matter if you have a small business or large corporation – we can help anyone with their social media presence. 


As a Facebook business page admin, you’re required to provide your brand with an online identity that can be accessed and shared by other users who might be interested in the products or services that your brand offers.


When your Facebook business page has enough likes, this is enough to represent how many customers are interested in what you have to offer.


Here are 15 practical strategies that can help popularize your Facebook page and get more likes on Facebook Page:-


1. Engage Customer Interaction

When you create a Facebook business page, there’s a big chance that people might be interested in it. 


As a Facebook business page admin, you should engage in customer interaction. 


For example, if someone has liked your Facebook business page, you can ask why they did so and what you can do to provide them with a better user experience. 


[For the sake of brevity, this list will not be in the ‘appearance’ or ‘design’ format.


 No matter how pretty or ugly your Facebook business page is, it will be invisible to people if it does not have enough likes.


2. Increase Likes on Facebook page by Using Ads

Many users might not find your Facebook business page if it does not appear on their newsfeed.


One of your marketing strategies should be to create Facebook ads that will help promote your business. 


By using Facebook Ads, you’re increasing the chances of reaching a larger audience and increasing likes on your page. 


The best part is, Facebook Ads are affordable, and you don’t need to produce great content or spend money on producing photoshoots that will be posted on your Facebook business page.


3. Boost Your Likes with Giveaways and Contests

One of the most common strategies used by brands and businesses is to host giveaways and contests where you’ll be giving away products or prizes to participants.


These contestants can then share their entries on social media, which will help promote your brand. 


Apart from that, contestants will also like the page since they’ll be given an entry for every like they get.


The more likes you receive, the more participants you’ll be getting.


4. Promote Your Facebook Business Page in Other Social Media Platforms

If possible, you should promote your Facebook business page through other social media platforms such as Twitter, Instagram, and Google Plus. 

By boosting your Facebook business page, you’re increasing the chances of receiving more likes.

Apart from that, it is also a good way to start building your brand identity.

5. Advertise Your Facebook Business Page on Online Communities

Apart from promoting your business page through other social media platforms, you should also advertise it to online communities. 

By using various online communities, you’re increasing the chances of reaching a larger audience and increasing likes on your page. 

The more people who like your page, the more exposure it will get.

6. Seek Out Facebook Pages that Link Back to Yours

If you want to increase your number of likes, you should be giving back to the community. 

One of the ways to do this is by seeking out Facebook pages that link back to yours and like their page. 

By doing so, you’re increasing the chances of reaching a larger number of people and exposing your brand to them as well.

7. Create Engaging Content

Any content can be created, but it needs to be engaging. People should not skip the chance to like your page if they are interested in it. 


If you’re promoting a giveaway or contest, people should not feel that this is an ad. 


Make sure to have engaging content on your page so that people can interact with your business page.


8. Use Images to Promote Your Facebook Business Page

Along with engaging content, you should also use images. Instead of using promotional images, try to include funny, quirky pictures, etc. 


The more attractive your images are, the better they will be for your business page.


People like pages that they can engage with, and by embedding images into your content, you’re increasing the chances of people viewing your page.


9. Invite Friends to Like Your Page

If you have friends on Facebook, try to invite them to like your page. 


You can also add a plugin that will ask your friends to like your page if they visit it.


Although this can be a good way to get likes, you should only try inviting friends who already have an interest in your business.


10. Post on Your Page Everyday

While Facebook is about connecting with people, you should also post content of interest on your Facebook business page. 

If you don’t post new content every day, some people might forget about liking it. 


Also, this gives you the chance to share and promote your business page more often, increasing the number of likes you get on it.


11. Use Call-to-Actions (CTA)

You should also put up CTA buttons and post content of interest. 


These buttons compel people to like your page because they usually ask them to do so. 


However, make sure that these buttons are only put up when you’re not asking for anything in return because that would be spamming.


12. Ask Questions and Create Discussions

Another reason people like pages is that they’re able to talk about what’s going on in there. 


If you post or ask engaging questions, people will become more interested in your page.


This is why it’s important to include questions instead of just promotional posts. 


People will come back for more if you get their interest the first time around.


13. Invite People Who Like Your Page to Promote It

If you’ve ever liked a page on Facebook, you might have seen an option for you to invite your friends. 


Facebook will even show a list of people who have liked the page and you, therefore, need to pay attention to it. 


If you like a page and see the ‘invite friends’ option, try to select this and send an invite.


14.  Include a Facebook Like Button on Your Website

By including a Facebook button, you’re making it easier for people to find your page and like your business. 


You can get a plugin for this on the ‘like box’ page of Facebook or you can install it from the plugins page of your website. 


15. Post on Other Pages

If you have already started a Facebook business page, try posting on other Facebook pages in your niche. 


If you’re posting about the same product or service, make sure your content is engaging and interesting. 


You can also post your business page’s link on these pages along with a call to action button.


Let’s Wind Up

Lambent Digital Media offers full-suite Facebook marketing solutions. 


If you want to stand out from the crowd on Facebook, consider implementing these FIFTEEN effective strategies for driving more likes for your page. 


These are proven techniques that have been used by other brands and will help attract new followers who are interested in what you do. 


With a few tweaks to your strategy, you should be able to see an increase in engagement with posts or even brand awareness within days of implementation. 


Sounds like something worth trying? Let’s chat about how we can make it happen!