So, to start off on a lighter note, we will not discuss how to earn a lot of money using social media, but we will surely discuss the benefits of social media for your small or eCommerce business.

Whether you like it or not, your brand’s visibility is extremely important. And one of the most effective methods to make your brand more visible to your target demographic is through social media. Simply put, social media is a way to reach out to the heart of your target audience.

Now you’ll say that we’ve only actually started our venture and it is not easy to keep eye on every social media channel. Some of you may wonder if it will work, while others will start to explore.

And here’s where a thoughtful social media marketing strategy can help your small business to become more authentic and trustworthy in the eyes of your lovely audience.

It’s beautifully put by Sean Gardener

“Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.” 

– Sean Gardner, Forbes Social Media Power Influencer, AI specialist

And in this post, we’ll go over the fundamentals of social media, and later on, with our in-depth articles, we’ll make your small business’s presence more sustainable in the future.

What is Social Media and why is Social Meida Marketing so much hyped? 

Hey, did you have a look at my reel? I just posted it on Social media.

You’ve probably heard about it from your friends or relatives. And we frequently use the phrase “social media” to describe what we post on sites like Facebook (Meta), Twitter, Instagram, Snapchat, and others. You won’t believe that these all social media platforms have more than 4 billion monthly users. 

Isn’t it simple now? Social- Where we interact with people and Media- A way to reach out. In layman’s terms, social media refers to web-based platforms that enable individuals (like us) to engage with one another.

But, if we look about it carefully, it’s a much broader term, and many tech juggernauts define it as complex, but we’re not going there.

So, let’s have a look at some of the most basic features of social media sites:

Elementary Social Media Features 

One of the features listed below can be found on the majority of social media sites. You may use these to determine if a website is a social media site or not ( Carry on your research though)

  • Personal User Accounts ( Because you are not a bug):

If a website allows users to establish their own accounts and log in, it’s a strong bet it’ll be used for some form of user-based engagement, such as social interaction. However, there are several websites that need users to register accounts, but not all of them are social media.  So hence filtered. 

  • Profile pages ( Rock And Roll Feel):

While social media is all about communicating with others, profile pages serve to represent individuals and provide them with a platform to build their own personal brand. It frequently contains basic information about the person, such as a profile photo, bio, and website, etc.

  • Let the Party Begin: Friends, Followers, Communities, hashtags, and so on:

Individuals connect with other users through their accounts. They can also use them to sign up for different types of information.

These are the 3 most significant features of any social media. There are many features on the plate, but overeating might lead to bad digestion. We’re just joking!!

Now the question comes, why is it so much hyped?

Why is social media so much-hyped?

Starting with hype isn’t going to do it justice. However, social media is overhyped due to its users and advantages. If you look at it, you’ll see that every small and big business uses social media to reach out to their customers in a more effective way than other media.

We at Lambent Digital Media are continuously looking for methods to provide value; don’t miss the following statement.

Precautionary Note: If you are not using social media for a constructive reason, excessive usage of it might lead to addiction.

As previously stated, using a social media marketing strategy can be beneficial to small and eCommerce businesses. So, let’s see what benefits you’ll get from using social media marketing, but first, let’s understand what social media marketing is.

What is social media marketing and how it can be helpful for small businesses? 

Till now we have given you ideas about social media and now we will expand our wings in marketing.

The use of social media channels to engage with your audience and foster your brand is known as social media marketing. Despite this, it not only helps you reach your potential customers but it helps your brand to fetch more traffic. 

Publishing was the beginning of social media marketing. Businesses are using social media to promote written and visual content in order to increase traffic to their websites and, perhaps, sales. However, social media has grown into much more than a tool for sharing information.

Nowadays small and large businesses segment their social media strategies to get excellent results. And the type of business you run also has an impact on your marketing strategy.

It’s critical to have a sound plan before diving into direct social media marketing. Regardless of whether you are a small or big business, you must consider the larger picture in order to find a suitable market and generate revenue.

The perks of social media marketing cannot be concealed, thus here are some of the benefits of social media marketing for small businesses.

Perks of Social Media Marketing For Small Businesses 

It is not necessary to know everything as a business owner, but it is necessary to observe the ways in which you can create something unique. So, if you want to take your business to new heights, social media marketing is something to keep in mind. Here are some of the advantages of social media marketing:

  • Vivid Brand Awareness

Because of its large user base, social media is a very effective and low-cost way to raise brand recognition and attract new customers.

It has the potential to swiftly engage consumers, prospects, and patrons with your company’s website and leave a lasting impression. Most social media accounts are free to join and just demand your time.

  • Help In Your Brand Positioning

Both brand awareness and brand positioning are distinct concepts. Social media marketing aids in the positioning of your brand in the minds of your audience, and if your brand is appropriately positioned in your targeted audience’s mind then customer retention will not be an issue for your business.

  • Fetch You New Traffic And Push You On the Top Searches (SEO Ranking)

It is often seen that social media marketing brings small business great traffic but despite traffic social media push you on the top search results.

Given that over 73% of people (especially adults) who remain online spend a substantial amount of time on social networking sites like Facebook, Twitter, LinkedIn, and other comparable sites, this isn’t surprising. Facebook possesses a large number of user bases and it is recently named Meta.

  • Lead Generation Happens In Your Pocket Range

Lead generation is a concept that is getting a lot of traction, and it can be done at a low cost with the aid of social media marketing. Social media marketing has the potential to reduce lead generation costs, resulting in a higher return on investment (ROI) in terms of both cost savings and revenue.

  • Gives You A Better Idea About Your Target Audience

Any organization may use social media to learn more about its target audience and reach out to them. Using a number of technologies, one can quickly learn the major language that is spoken, as well as age, gender, and interests.

This aids in the creation of campaigns and the creation of appropriate product offerings, resulting in a higher return on investment.

Final Words

It is not true that social media is just for big businesses and not for small businesses and startups, and this misconception often deters them from efficiently incorporating social media.

Any business may profit from the usage of social media, so don’t be hesitant; instead, devise a strategy that suits your needs.

And if you are looking for a social media agency to make a strategy then Lambent Digital Media is always ready to help.

What are you going to get from us?

Professional social media marketers’ assistance, prompt responses, results, and, last but not least, satisfaction.

We have all ears to hear because your business has every right to grow.