Do you think that Facebook is only just a social media app? No, it’s not just a social media app; it’s a whole emotion for millions of individuals all over the world. Facebook is one of the most popular social networking platforms, with over 2.80 billion monthly active users.
Do you remember when you first created a Facebook account? After all, that was the moment when you began your Facebook journey. But, as time has passed, many things have changed, including the app name. Facebook just changed its name to Meta, but that’s a different story that we’ll get to later in other articles.
Now, let’s look at this platform from a marketing standpoint if you’re a business owner or an individual creator. The potential for engaging a big audience is enormous when using a solid Facebook Marketing strategy. If you use a thoughtful social media marketing strategy, your dream of growing your company’s reach can become a reality.
For beginners, as well as medium and small enterprises, this can be a daunting task. But don’t worry; we’ll lead you through the upcoming information and necessary references, which will undoubtedly benefit your small or medium-sized business in a variety of ways.
What is Facebook Marketing? Is there any space for your business?
Wherever a marketing term appears, it refers to the act of promoting something. In the most simple terms, Facebook marketing is a strategy for promoting a company’s or brand’s and maintaining its presence on Facebook. It comprises both organic (free, posting/interactions) and paid (boosted posts).
As we already said, Facebook marketing allows you to place your product and services in front of a large audience. In the previous decade, Facebook has evolved from the most popular social media platform on the internet to one of the most important marketplaces.
Now the question arises: with so much competition, is there any space for your business?
And the simple answer is yes, since thanks to its global reach, there is always room for businesses. There is no dearth of social media users and if you use the correct Facebook marketing strategies, you may reach a large number of people worldwide and generate desired revenue for your business.
We don’t move our limbs until we know the advantages of anything, and here are some mind-blowing advantages of Facebook marketing.
What Are The Benefits Of Facebook Marketing?
Without a question, Facebook marketing has changed the game for many businesses. It has a plethora of advantages; let’s look at what you can gain from Facebook marketing.
Precise Targeting: Cut The Crap
As we all know, Facebook allows businesses and users to segment their audiences in a variety of ways. There are choices such as demographic targeting, which allows you to target an audience based on their income, life events, education level, relationship, or occupation.
By focusing on your specific target, you can eliminate the clutter and unnecessary hassle. You can target your customers based on their purchasing habits, intent, device usage, and other variables.
Increased Website Traffic: High-Quality Leads
This advantage can’t be swept under the rug. You can direct your audience to your website, which will make your company stand out. Regardless, they are higher-quality leads who find their way to your website organically because they are familiar with your company. You can encourage your followers to visit your website to learn more about your product and services.
Ad formats: Choose A Variety That Suits Your Budget
Facebook knows how to provide its customers and users with what they want, which is why it gives businesses great possibilities to show off their products from all perspectives and dimensions. You have the option of displaying your ad as text or as a graphic.
Influence Of Facebook Marketing Positively Impact Your SEO Practices
We are sure you’re confused by this benefit. However, it is frequently seen that Facebook marketing, or any other form of social media marketing, aids in getting your product or service to the top of search results. Your business’s social media engagement makes a significant contribution and has a beneficial influence on your SEO practices.
These are a few, but important benefits, and now we’ll learn about the different stages of the Facebook customer journey.
Facebook Customer Journey That Defines Facebook Marketing Clearly
Clearly mentioned in the intro part that if you think of Facebook as just an app, you’re mistaken since it’s also a fast-growing company with over half a million new accounts created every day. However, for the long run of any marketing effort, the customer journey is the only thing that matters, and below are the basic stages of a Facebook customer journey.
Awareness: Key To The Visibility
Awareness is the very first door a person opens when embarking on the customer journey. When someone comes across your marketing campaign, they are aware of their problem or need and are seeking a solution. Because this is their first encounter with your brand, make sure the options are clear because first impressions endure a long time.
Your potential clients find you through a process called discovery. It could be any type of paid or unpaid offer, such as content (text and visuals). Or even a commercial they heard somewhere.
As a result, you should evaluate how your customers will discover your brand and its offerings.
As there are various advertising channels that may help you build strong brand awareness, here are a few of them:
- Audio Advertisements
- Advertisements that appear on the screen (Display Ads)
- Video Ads
- (A hybrid!) Social Display Ads
Consideration: Research By Customers
This is the stage at which your consumers research what products and services are available to solve their problems on the market. It doesn’t imply they’re specifically seeking you; rather, it implies that they’re doing some research and narrowing down their options.
And this is where you can hit the right spot by showing them that you care about them and you are the best and only option for them.
Customers will search online to learn more about your business and, in particular, your products and services. They’ll compare prices and look at other customer reviews.
In the Consideration Stage, paid search on popular search engines should be the core of any marketing campaign.
Regardless of paid advertising, businesses must focus on organic traffic, which may be increased through excellent blog content and Search Engine Optimization.
You can capture people with the help of PPC search ads, video ads, and social media ads ( Facebook, Instagram, etc.)
Conversion: Let The Leads Flow
Your customers would always be perplexed by so many options. But thanks to the above two processes, you’ve made it to the top of their list.
We can say that this is the most critical stage since at this point that customers decide to buy or not. This is the point at which you can give them one last push.
What is the best way to push? Here’s when your previous customer reviews come in helpful; show them off. Client endorsements, Case studies can all attest to your greatness.
PPC Search Ads, Retargeting Ads on Social, and Display Ads all assist your customer in making a decision at this time.
What is the outcome of a successful marketing strategy? By converting, making a purchase, or accomplishing whatever objective you set for them, your audience becomes a customer. Wohoooo!!
Retention: Don’t Let Your Customer Go!!
Cheers!! You have converted your prospect into your customer. It took a lot of effort to convert them into first-time purchasers, so now that you’ve earned their confidence, you must work hard to keep it.
It’s essential to keep your customers informed about your company’s new products and services via social media and newsletters. Don’t forget to get their feedback as well. Keep in mind that customer retention is a crucial aspect of the customer journey, so make sure it’s in sync with everything.
Advocacy: Final Trigger
In the Conversion stage, positive reviews may persuade potential customers to take the plunge and convert. Your existing client base is priceless, as mentioned in the Retention stage. Happy customers convert to raving fans, and word-of-mouth referrals are invaluable. Do you see where we’re heading with this? So, put in the effort to build relationships with your clientele!
Because advocacy is important too.
How To Start? Get a tailor-made marketing strategy for your business From Lambent Digital Media
You have witnessed how Facebook marketing can change your business game with the right and mindful strategy. You can get a customized marketing strategy that will suit your business requirements.
We always suggest small and medium-sized businesses that If your target demographic is on Facebook, you should definitely try Facebook marketing for your business. To guarantee you’re getting the most out of your ads, try a range of Facebook Ads and track your progress on a regular basis.
You can choose ad campaigns based on your budget, and if you’re not seeing away, as we mentioned we’re here to help you with a social media strategy that will help your business in a number of ways
Keep an eye out for our upcoming post, which will provide you with even more Facebook marketing insights.